A 'rewarding' catalogue – for customers and employees

Every so often, Glue receives a catalogue from the premiums and incentives organization 4imprint. What is commendable about this selling tool is that they not only have very clear photos and pricing info about their wares, they also subtly sell their own corporate culture.

They do this by frequently having their own employees holding or wearing the merchandise, and by naming the employees (first name only) along with their years of employment with the company.

What a great way to foster employee pride and drive engagement while helping customers see the product in a realistic setting. Bravo!

Where did those wordless years go?

If you're wondering why there's a three year gap in my blog posts, it's because I've been posting on Facebook and Twitter, but not here.

Thanks to the wise counsel of www.SofieAndreou.com, I've revised my online strategy; this is the place to come for my general observations, funny items, etc.

(I'm working on upgrading my Glue and Art Deco online presence as well... Stay tuned!)