A 'rewarding' catalogue – for customers and employees

Every so often, Glue receives a catalogue from the premiums and incentives organization 4imprint. What is commendable about this selling tool is that they not only have very clear photos and pricing info about their wares, they also subtly sell their own corporate culture.

They do this by frequently having their own employees holding or wearing the merchandise, and by naming the employees (first name only) along with their years of employment with the company.

What a great way to foster employee pride and drive engagement while helping customers see the product in a realistic setting. Bravo!

When book shopping time is short...

Despite the best efforts of customer service rep. Steve at the Chapters / Indigo store at Manulife Centre, the two copies of The Challenger Sale: Taking Control Of The Customer Conversation by Brent Adamson, Matthew Dixon that their website showed as in-stock were both on customer holds and thus unavailable.

At this point, the ever-trusty AbeBooks.com digitally rides to the rescue!

Not only was I able to order the book noted above, but also Achieve Sales Excellence: The 7 Customer Rules for Becoming the New Sales Professional by Howard Stevens and Theodore Kinni.

Expected delivery time: should be less than 8 days for both books!

Filling in some holes...

Just spent some time walking down memory lane while adding a few more items to my LinkedIn profile.

One was the one (and only award) for my illustrious high-school acting career at Adam Scott (as a rural French Canadian in love with the wonderful Marie... "Marie, could you not love me a little bit?").

With my friend (but academic rival) Paul Harris in full makeup in one of the one-act plays at Adam Scott (likely Hands Across the Sea by Noel Coward)

The other was my essay about an amazing Art Deco gem (the 1937 Toronto Stock Exchange) in the commemorative book about the opening of the Design Exchange in Toronto.

Where did those wordless years go?

If you're wondering why there's a three year gap in my blog posts, it's because I've been posting on Facebook and Twitter, but not here.

Thanks to the wise counsel of www.SofieAndreou.com, I've revised my online strategy; this is the place to come for my general observations, funny items, etc.

(I'm working on upgrading my Glue and Art Deco online presence as well... Stay tuned!)